The Petersen Museum is a great reason to get out and explore this fantastic event. This is the perfect backdrop for yummy desserts, cocktails and some savories dishes. You will enjoy your decadent experience amidst some of the most collectable cars in the world. Festive, and fun, LA Weekly puts on a great pre-holiday event. With 21 bakers, 22 bartenders and over 30 vendors, truly a holiday eating, drinking and shopping extravaganza! VIP’s were treated to an hour of tastings before the general public came in at 8pm. In its third year, the annual holiday party features over 15 of the city’s top bakers, over 20 of LA’s most respected mixologists and more local LA artisanal craftspeople. Curated by the LA Weekly’s own food critic Besha Rodell and Katherine Spiers, with a portion of this year’s event proceeds benefits Food Forward Brand.
About the Petersen: Founded on June 11, 1994 by magazine publisher Robert E. Petersen, and his wife Margie, the Petersen Automotive Museum is owned and operated by the Petersen Automotive Museum Foundation. Previously located within the Natural History Museum of Los Angeles County, the museum is permanently housed in a historic department store originally designed by Welton Becket. The building opened in 1962 as a short-lived U.S. branch of Seibu Department Stores, before operating as an Ohrbach’s department store from 1965 to 1986. Six years after Ohrbach’s closed, Robert Petersen selected the largely windowless site as an ideal space for a museum, where artifacts could be displayed without harmful exposure to the ultraviolet radiation of direct sunlight.
In 2015, the museum underwent an extensive $90 million renovation. The building’s façade was redesigned by the architectural firm Kohn Pedersen Fox, while designers at The Scenic Route configured interior spaces to accommodate changing exhibits that are intended to encourage repeated visits. The exterior features a stainless-steel ribbon assembly, made of 100 tons of 14-gauge type 304 steel in 308 sections, 25 supports and 140,000 custom stainless-steel screws. The remodeled museum opened to the public on December 7, 2015.
Sips and Sweets Vendors:
Cocktails Presented by: Hendrick’s Gin, Tullamore DEW Whiskey, Reyka Vodka, Milagro Tequila, Sailor, Jerry Rum, and Monkey Shoulder.
Bartenders: The Roger Room, The Pikey, The Lucques Group, The Bar at Belcampo Santa Monica, Sotto, Red O Santa Monica, Sassafras, Sonny’s Hideaway, Miro, Momed Atwater Vollage, Otium, LekurLips, Lock & Key, Lost Property, E.P. & L. P, Guelaguetza, Hyperion Public, Bar Toscana, Nerano, Birch, Accomplice, 71Above, and 1886 Bar and The Raymond.
Sweets: Alexander Steak House, Bearclaw Kitchen, Beverly Hills Beignet, Choctal Single Origin Ice Cream, Cobblermania, Copenhagen Pastry, Crème Caramel LA, Enjoyer, Mascarpone Cheesecake, Mc Connell’s Fine Ice Cream, Mercedes Binge Desserts, Nickel Diner, Ococoa, Salt & Straw, Street Churros, The Broadway Baker, The Gourmandise School, Waffling Around, Wanderlust Creamery, Westbound, and WP24 by Wolfgang Puck.
Savories: Banh Oui, Big Mozz, Burritos La Palma, Cheezus, Chinese Laundry Truck, Elvio’s Chimichurri. And Mama Musubi.
Entertainment: Bridges, On the first floor: DJ Stylus. On the second floor: Cuffin, DJ Haylow, and DJ Val the Vandle. On the third floor: Motown on Mondays LA., MOMLA, Featuring The MOM LA Players, EXPO, MONALISA, C-MINUS, SLOEPOKE. On the rooftop: Dave & Buster’s Presents DJ Hydroe.
Next year come one come all and fast track yourself into the holiday spirit, you will be glad you made the trip!
Petersen Automotive Museum
6060 Wilshire Blvd.
Los Angeles, 90036
Photo Credit: Catrine Karl
* Note some content was taken off of event presenter’s websites.